The Definitive Guide to Predictive Marketing



The 8 predictions marketers need today to transform the customer experience and optimize customer lifetime value

What you’ll learn:

  • How predictions are revolutionizing ecommerce and publishing

  • The science behind generating automated, 1:1 predictions at scale

  • An in-depth look at the 8 predictions changing the game for revenue generation & CX

  • The key questions to ask every prospective predictive tech during the evaluation process


Download now for industry-leading insights.


The 8 predictions marketers need today to transform the customer experience and optimize customer lifetime value

The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence is here, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers!

But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise. That’s why we’ve developed The Definitive Guide to Predictive Marketing to detail a clear path forward by explaining how predictive intelligence must be applied to be useful, efficient and cost effective; and identifying the 8 predictions that are the most telling, actionable and powerful to marketers.

 

What you’ll learn:

  • How predictions are revolutionizing ecommerce and publishing

  • The science behind generating automated, 1:1 predictions at scale

  • An in-depth look at the 8 predictions changing the game for revenue generation & CX

  • The key questions to ask every prospective predictive tech during the evaluation process




 


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The Sailthru Customer Retention Cloudsm helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world’s most innovative publishers, including The Economist, Business Insider and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.


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