Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.

But the Request for Proposal documents used to select email service providers have lagged behind, and are not equipped to evaluate for innovation or continuous advancement.

To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.


Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:

  • Customer retention rates and revenue

  • Personalization sophistication

  • Cross-channel marketing capabilities

  • Effective reporting, impactful data and predictive analytics 



Download now
for industry-leading insights

   
 

Who should download:

  • Internet Retailer Top 1,000 Digital Marketing executives

  • Directors of CRM and Ecommerce

  • Email Marketing Managers

 


OVER 400 BRANDS TRUST SAILTHRU


The Sailthru Customer Retention Cloudsm helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world’s most innovative publishers, including The Economist, Business Insider and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.


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