Every year marketers in digital retail are expected to do more. From adding new channels to their marketing mix, to increasing revenue targets, today's modern marketers are challenged to meet company goals often without any additional resources. The secret behind achieving more is not simply doing more; it's about working smarter, not harder.
To help, we recently surveyed 200+ digital retail marketers to find out where they are most focused on innovation to drive success with less, and how they are approaching investments to achieve their 2017 goals.
Download the full report to learn:
How to break through barriers to meet 2017 goals
Trends on the key channels successful marketers are investing in
Practical applications of critical areas of innovation, like personalization and AI
Strategic recommendations on how to put these innovations into action
Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.
But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement.
To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:
for industry-leading insights
Sailthru is the market’s only consumer-interest based marketing technology platform for middle market and enterprise companies. We are the “next generation” of marketing technology that delivers true real-time, omnichannel personalization and recommendations at the right time, on the right device, and with the most relevance for each and every individual consumer. We deliver results to +400 Global Ecommerce and Publishing Clients.