THE MODERN MARKETER'S GUIDE TO INCREASING REVENUE & CONVERSION

An in-depth look at best practices and strategies leading edge marketers are adopting and adapting to increase revenue for today, and for the long-term, through increasing purchase conversion.

 

Repeat visit rates are a cornerstone for modern media and publishing's sustainability and growth -- so it's no surprise that efforts to increase repeat purchases are of vital interest to marketers at the largest and fastest-growing brands. According to a Q4 2015 Sailthru customer study of over 125 leading media and publishing brands, 69% of publishers said they wanted to increase visits for email subscribers, and 55% cited a general goal of increasing repeat visits to their sites.

To help online retailers, Sailthru's team of digital marketing strategists have compiled high-impact strategies and best practices for increasing this critical metric. 

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Download this best practice guide on increasing repeat visits to learn:

  • High-impact strategies that drive repeat visits and audience retention

  • Tactics to test and deploy in order to put strategy into action

  • Actionable frameworks to properly measure and drill-down into repeat visit rates


Who should download:

  • Directors of Audience Development & Retention

  • Directors of CRM

  • Digital Marketing Directors and Managers

  • Channel Marketing Managers (Web, Email, Mobile)

Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.

But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement. 

To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.


Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:

  • Customer retention rates and revenue
  • Personalization sophistication
  • Cross-channel marketing capabilities
  • Effective reporting, impactful data and predictive analytics
Who should download:
  • Internet Retailer Top 1,000 Digital Marketing executives
  • Directors of CRM and Ecommerce
  • Email Marketing Managers

Download now for industry-leading insights.

Download now
for industry-leading insights


 


OVER 400 BRANDS TRUST SAILTHRU


Sailthru is the market’s only consumer-interest based marketing technology platform for middle market and enterprise companies. We are the “next generation” of marketing technology that delivers true real-time, omnichannel personalization and recommendations at the right time, on the right device, and with the most relevance for each and every individual consumer. We deliver results to +400 Global Ecommerce and Publishing Clients.


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