THE MODERN MARKETER'S GUIDE TO INCREASING REVENUE & CONVERSION

An in-depth look at best practices and strategies leading edge marketers are adopting and adapting to increase revenue for today, and for the long-term, through increasing purchase conversion.

 

Repeat purchases are the lifeblood of any high-performing retailer. So it's no surprise that efforts to increase repeat purchases are of vital interest to marketers at the largest and fastest-growing brands. According to a Q4 2015 Sailthru customer study of over 125 leading retail brands, 57% of marketers say that increasing repeat purchase rates is a crucial goal for the year ahead.

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To help online retailers, Sailthru's team of digital marketing strategists have compiled high-impact strategies and best practices for increasing this critical metric.


Download this best practice guide on increasing repeat purchase rates to learn:

  • The top high-impact strategies that will drive repeat purchase rates and customer lifetime value

  • The priority tactics to test and deploy in order to put strategy into action

  • The frameworks you need to properly measure and drill-down into your business's repeat purchase rates


Who should download:

  • Directors of CRM & Customer Retention

  • Digital Marketing Managers

  • Email Marketing Managers

Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.

But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement. 

To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.


Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:

  • Customer retention rates and revenue
  • Personalization sophistication
  • Cross-channel marketing capabilities
  • Effective reporting, impactful data and predictive analytics
Who should download:
  • Internet Retailer Top 1,000 Digital Marketing executives
  • Directors of CRM and Ecommerce
  • Email Marketing Managers

Download now for industry-leading insights.

Download now
for industry-leading insights


 


OVER 400 BRANDS TRUST SAILTHRU


The Sailthru Customer Retention Cloudsm helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world’s most innovative publishers, including The Economist, Business Insider and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.


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