An in-depth look at best practices and strategies leading edge marketers are adopting and adapting to increase revenue for today, and for the long-term, through increasing purchase conversion.
It seems like there's always a new data breach circulating in the news. But data privacy stepped forward in the spotlight more than ever this year for marketers and advertisers with the recently-implemented GDPR and Cambridge Analytica scandal. 

For all the industry conversations about how this will affect their brands, at Sailthru we wanted to understand, how do end consumers feel about data privacy now? Are sentiments shifting? Do consumers trust brands with their data? 

Sailthru surveyed 2,000 consumers across two cohorts (those who have downloaded their Facebook data following the Cambridge Analytica scandal and those who have not) to find out. One thing that stood out to us is that 60% of consumers feel uncomfortable with the thought of brands buying and selling their personal data... and just as many feel the U.S. government should regulate their ability to do so.

Download our 2018 Data Privacy Report to access proprietary results revealing: 

  • The ways in which consumers engage with brands may be changing  
  • How comfortable people are with brands buying and selling their personal information
  • Who consumers believe is responsible for data regulation
  • The awareness of consumers when it comes to data collection 

Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.

But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement. 

To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.

Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:

  • Customer retention rates and revenue
  • Personalization sophistication
  • Cross-channel marketing capabilities
  • Effective reporting, impactful data and predictive analytics
Who should download:
  • Internet Retailer Top 1,000 Digital Marketing executives
  • Directors of CRM and Ecommerce
  • Email Marketing Managers

Download now for industry-leading insights.

Download now
for industry-leading insights



Sailthru is the market’s only consumer-interest based marketing technology platform for middle market and enterprise companies. We are the “next generation” of marketing technology that delivers true real-time, omnichannel personalisation and recommendations at the right time, on the right device, and with the most relevance for each and every individual consumer. We deliver results to +400 Global Ecommerce and Publishing Clients.