An in-depth look at best practices and strategies leading edge marketers are adopting and adapting to increase revenue for today, and for the long-term, through increasing purchase conversion.


Did you know that only 15% of companies are able to tie the calculation of customer lifetime value to revenue & growth and that nearly 50% of all companies cite the lack of a consistent cross-channel experience as an impediment to loyalty?  

Forbes Insights and Sailthru recently surveyed 300 global retail and media executives to find out if, and how, they take advantage of the benefits of retention strategies and how that impacts growth and performance. This study, Retentionomics: The Path to Profitable Growth, presents the findings from our research and equips marketing leaders with the insights on acquisition and retention needed to drive growth at their own organizations. 

Download this research to learn:

  • Key differences between organizations that have mastered retention versus those that have mastered acqusition

  • Marketshare and revenue benefits of focusing on retention - and the implications of focusing on acquisition

  • Where your peers and competitors are in retention and how they are aligning to make revenue-centric decisions

  • Data-driven insights on how to drive breakthrough growth with customer retention efforts 

Who should download:

  • Chief Executive Officers and Chief Marketing Officers 

  • Vice Presidents of Marketing and Customer Experience

  • Directors of CRM & Customer Retention

  • Directors of Ecommerce, Digital Marketing and Audience Development

Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.

But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement. 

To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.

Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:

  • Customer retention rates and revenue
  • Personalization sophistication
  • Cross-channel marketing capabilities
  • Effective reporting, impactful data and predictive analytics
Who should download:
  • Internet Retailer Top 1,000 Digital Marketing executives
  • Directors of CRM and Ecommerce
  • Email Marketing Managers

Download now for industry-leading insights.

Download now
for industry-leading insights



The Sailthru Customer Retention Cloudsm helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world’s most innovative publishers, including The Economist, Business Insider and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.