This year holiday sales are forecasted to grow 3.6% overall, with online sales projected to take an even greater leap at 19% growth. Online shoppers will ring up an estimated $98 billion alone -- an unprecedented number for online sales during the season.
With new and existing primed to spend big, is your marketing strategy ready to grab as much of the money pie as possible...while also driving long-term value and retention?
In The Digital Marketer's Holiday Playbook, you'll be equipped with the insights needed to keep loyal customers spending and retain those newly acquired, including:
A summary forecast for the 2016 holiday season
Holiday buying trends to expect this season
Critical tactics and strategies to drive success during primary shopping days and beyond
Who should download the Holiday Marketing Playbook:
Internet Retailer Top 1,000 CMOs and VPs
Digital marketers at enterprise and mid-market organizations
Channel marketing managers at enterprise and mid-market organizations
Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.
But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement.
To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:
for industry-leading insights
Sailthru is the market’s only consumer-interest based marketing technology platform for middle market and enterprise companies. We are the “next generation” of marketing technology that delivers true real-time, omnichannel personalization and recommendations at the right time, on the right device, and with the most relevance for each and every individual consumer. We deliver results to +400 Global Ecommerce and Publishing Clients.