Repeat visit rates are a cornerstone for modern media and publishing's sustainability and growth -- so it's no surprise that efforts to increase repeat visits are of vital interest to marketers at the largest and fastest-growing publishing brands.
According to a Q4 2015 Sailthru customer study of over 125 leading media and publishing brands, 69% of publishers said they wanted to increase visits for email subscribers, and 55% cited a general goal of increasing repeat visits to their sites.
To help online retailers, Sailthru's team of digital marketing strategists have compiled high-impact strategies and best practices for increasing this critical metric.
Download this best practice guide on increasing repeat visits to learn:
High-impact strategies that drive repeat visits and audience retention
Tactics to test and deploy in order to put strategy into action
Actionable frameworks to properly measure and drill-down into repeat visit rates
Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.
But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement.
To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:
for industry-leading insights
Who should download:
Directors of Audience Development & Retention
Directors of CRM
Digital Marketing Directors and Managers
Channel Marketing Managers (Web, Email, Mobile)
The Sailthru Customer Retention Cloudsm helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world’s most innovative publishers, including The Economist, Business Insider and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.