An in-depth look at best practices and strategies leading edge marketers are adopting and adapting to increase revenue for today, and for the long-term, through increasing purchase conversion.


Email marketing is one of the best ways to engage with your customers -- and it's also the highest performing marketing channel for digital retailers. According to the Direct Marketing Association, email produces an estimated 4,300% ROI.

To help online retailers further capitalize on their most profitable marketing channel, Sailthru's team of digital marketing strategies have compiled high-impact strategies and best practices for increasing revenue from email -- and in effect, boosting overall business growth and long-term profitability.

Download this guide on increasing revenue from email to learn:

  • High-impact strategies that will drive higher email revenue and channel ROI

  • Priority tactics to test and deploy in order to put strategy into action

  • Frameworks to measure and drill-down into your business's email revenue

  • Micro case studies on how brands like Alex and Ani, Country Outfitter and Nordstrom are using these tactics for success

Who should download:

  • Directors of Audience Development & Retention

  • Directors of CRM

  • Digital Marketing Directors and Managers

  • Channel Marketing Managers (Web, Email, Mobile)

Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.

But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement. 

To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.

Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:

  • Customer retention rates and revenue
  • Personalization sophistication
  • Cross-channel marketing capabilities
  • Effective reporting, impactful data and predictive analytics
Who should download:
  • Internet Retailer Top 1,000 Digital Marketing executives
  • Directors of CRM and Ecommerce
  • Email Marketing Managers

Download now for industry-leading insights.

Download now
for industry-leading insights



The Sailthru Customer Retention Cloudsm helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world’s most innovative publishers, including The Economist, Business Insider and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.