An in-depth look at best practices and strategies leading edge marketers are adopting and adapting to increase revenue for today, and for the long-term, through increasing purchase conversion.

The majority of marketers would agree that email has been vital to the health of traditional media properties and digital media properties. But in recent years, publishers and marketers have been so focused on channels like social media and mobile, that advancing the capabilities of email seems almost to have fallen by the wayside.

Amid changing social media algorithms, growing competition and the rise of ad blockers, digital publishers more than ever need to go back to their email marketing programs and identify strategies that will encourage repeat traffic, engender loyalty, and drive profitablility. 

To help, Sailthru's team of digital marketing experts have compiled high-impact strategies and best practices for increasing traffic from email -- and in effect, boosting overall business growth and long-term profitability. 

Download this guide on increasing revenue from email to learn:

  • High-impact strategies that will drive higher email traffic and channel ROI

  • Priority tactics to test and deploy in order to put strategy into action

  • Frameworks to measure and drill-down into your traffic from email 

  • Micro case studies on how brands like Cosmopolitan, The Economist, Vanity Fair and more are more using these tactics for success

Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.

But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement. 

To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.

Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:

  • Customer retention rates and revenue
  • Personalization sophistication
  • Cross-channel marketing capabilities
  • Effective reporting, impactful data and predictive analytics
Who should download:
  • Internet Retailer Top 1,000 Digital Marketing executives
  • Directors of CRM and Ecommerce
  • Email Marketing Managers

Download now for industry-leading insights.

Download now
for industry-leading insights



The Sailthru Customer Retention Cloudsm helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world’s most innovative publishers, including The Economist, Business Insider and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.