An in-depth look at best practices and strategies leading edge marketers are adopting and adapting to increase revenue for today, and for the long-term, through increasing purchase conversion.
When it comes to innovation and marketing strategy, beauty brands are leading the way. Powerhouses like Ulta and Sephora are well-known for embracing personalization and emerging technology to deliver the best possible customer experience, which puts their smaller competitors in an interesting position.  

How can the MACs, Urban Decays and Benefits of the world compete with massive marketplaces while at the same time selling their products there? We identified some strategies, which we've outlined in Standing Up to Sephora: 6 Best Practices for Beauty Brands, looking both in and outside the beauty industry for inspiration. 

Download the guide to learn more about:  
  • Engaging customers right away with solid onboarding messaging  
  • Increasing customer lifetime value with predictive modeling
  • Using collaborative filtering to make a potentially overwhelming website more manageable
  • How to leverage triggered email just right
  • Success stories from Sephora, Nordstrom, Glossier, and Dollar Shave Club, among others
Topics covered:
  • The importance of improving owned channels and experiences 
  • Personalization 
  • Collaborative filtering
  • Predictive modeling
  • Omnichannel retail
  • User-generated content and creating loyalists
  • Onboarding and trigger messages

Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.

But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement. 

To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.

Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:

  • Customer retention rates and revenue
  • Personalization sophistication
  • Cross-channel marketing capabilities
  • Effective reporting, impactful data and predictive analytics
Who should download:
  • Internet Retailer Top 1,000 Digital Marketing executives
  • Directors of CRM and Ecommerce
  • Email Marketing Managers

Download now for industry-leading insights.

Download now
for industry-leading insights



Sailthru is the market’s only consumer-interest based marketing technology platform for middle market and enterprise companies. We are the “next generation” of marketing technology that delivers true real-time, omnichannel personalisation and recommendations at the right time, on the right device, and with the most relevance for each and every individual consumer. We deliver results to +400 Global Ecommerce and Publishing Clients.