An in-depth look at best practices and strategies leading edge marketers are adopting and adapting to increase revenue for today, and for the long-term, through increasing purchase conversion.
Personalization has emerged as a modern silver bullet for closing the gap between what our organization's need to achieve and how our consumers want to engaged. Companies doing it well are already seeing revenues grow two to three times faster than those lagging in adoption.

The challenge? The way personalization is defined, executed and measured varies greatly from person to person and company to company. The implications for these discrepancies are wide reaching for your revenues, engagement and customer experience.  

In this Sailthru study of 146 marketers in the publishing, retail, and commerce space, we analyzed how marketers define, measure and invest in personalization. 

Download this proprietary research and insights to:
  • Spark internal dialogue on how your org defines personalization
  • Build a RACI model for keeping cross-functional stakeholders informed
  • Develop a maturity curve and plan for execution
  • Define -- or redefine -- your plan for personalization measurement

Topics covered:

  • What is personalization?
  • Personalization vs. Segmentation
  • Measuring personalization
  • Cross-channel approaches to personalization

Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.

But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement. 

To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.

Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:

  • Customer retention rates and revenue
  • Personalization sophistication
  • Cross-channel marketing capabilities
  • Effective reporting, impactful data and predictive analytics
Who should download:
  • Internet Retailer Top 1,000 Digital Marketing executives
  • Directors of CRM and Ecommerce
  • Email Marketing Managers

Download now for industry-leading insights.

Download now
for industry-leading insights



Sailthru is the market’s only consumer-interest based marketing technology platform for middle market and enterprise companies. We are the “next generation” of marketing technology that delivers true real-time, omnichannel personalisation and recommendations at the right time, on the right device, and with the most relevance for each and every individual consumer. We deliver results to +400 Global Ecommerce and Publishing Clients.