Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.
But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement.
To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:
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Sailthru is the market’s only consumer-interest based marketing technology platform for middle market and enterprise companies. We are the “next generation” of marketing technology that delivers true real-time, omnichannel personalisation and recommendations at the right time, on the right device, and with the most relevance for each and every individual consumer. We deliver results to +400 Global Ecommerce and Publishing Clients.