THE MODERN MARKETER'S GUIDE TO INCREASING REVENUE & CONVERSION

An in-depth look at best practices and strategies leading edge marketers are adopting and adapting to increase revenue for today, and for the long-term, through increasing purchase conversion.
According to the Interactive Advertising Bureau, U.S. digital ad revenue grew by more than 20% last year, to $72.5 billion. Facebook and Google together accounted for the vast majority of that growth. In response, publishers have layered more advertisements onto their pages, but the continued reliance on advertising only highlights their vulnerabilities.  

The reader response should surprise no one: consumers of digital media are increasingly turning to ad blockers. In 2014, 15.7% of internet users were using ad blockers. But by 2017, that number had doubled, to 32%, further imperiling publishers' revenue streams. 

Publishers have had access to the solution to this problem for some time, but are only now learning to leverage it: first-party data. In this whitepaper, we're giving you the tools to deepen your brand's relationship with readers and lay out new monetization methods utilizing your first-party data. 


Download this whitepaper and discover insights that will help digital publishers: 
  • Develop owned channels and owned audiences by building a loyal readership
  • Develop new products that readers want and will pay for
  • Deliver a better, more targeted audience to advertisers 
  • Sustain relationships with readers by transitioning them to subscription models
Topics covered:
  • The importance of first-party data
  • User experience best practices 
  • Personalization for media enterprises
  • Converting readers to paid subscriptions
  • Growing and refining advertising revenues

Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.

But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement. 

To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.


Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:

  • Customer retention rates and revenue
  • Personalization sophistication
  • Cross-channel marketing capabilities
  • Effective reporting, impactful data and predictive analytics
Who should download:
  • Internet Retailer Top 1,000 Digital Marketing executives
  • Directors of CRM and Ecommerce
  • Email Marketing Managers

Download now for industry-leading insights.

Download now
for industry-leading insights


 


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Sailthru is the market’s only consumer-interest based marketing technology platform for middle market and enterprise companies. We are the “next generation” of marketing technology that delivers true real-time, omnichannel personalisation and recommendations at the right time, on the right device, and with the most relevance for each and every individual consumer. We deliver results to +400 Global Ecommerce and Publishing Clients.