An in-depth look at best practices and strategies leading edge marketers are adopting and adapting to increase revenue for today, and for the long-term, through increasing purchase conversion.

Facebook Custom Audiences has been a terrific innovation for marketers. In fact, in our most recent survey of over 500 retailers and publishers, 86% of them use Facebook Custom Audiences to acquire new customers.

Earlier this year, we launched a unique integration with Facebook so that our customers could inject data science into Facebook to drive more effective and profitable new customer acquisition. The results are in: we have decreased new customer acquisition costs by up to 45% and increased expected lifetime value by more than 50% for brands including Rent the Runway, SheKnows Media and Betabrand.

Download the Facebook Success Story now to discover how we are helping retail and media marketers:

  • Decrease customer acquisition costs

  • Increase total marketing reach

  • Personalize the customer experience

  • Understand long-term value of newly acquired customers

Who should download:

  • Online Media and Digital Marketing Executives

  • Directors of Audience Development, CRM, and Engagement

  • Digital Marketing Directors and Managers

  • Channel Marketing Managers (Web, Email, Mobile)

Email is experiencing a renaissance as retailers recognize that it is no longer a standalone channel, rather a part of a complete retention strategy capable of delivering significant revenue.

But the Request for Proposal documents used to select email service providers has lagged behind, and is not equipped to evaluate for innovation or continuous advancement. 

To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.

Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:

  • Customer retention rates and revenue
  • Personalization sophistication
  • Cross-channel marketing capabilities
  • Effective reporting, impactful data and predictive analytics
Who should download:
  • Internet Retailer Top 1,000 Digital Marketing executives
  • Directors of CRM and Ecommerce
  • Email Marketing Managers

Download now for industry-leading insights.

Download now
for industry-leading insights



The Sailthru Customer Retention Cloudsm helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world’s most innovative publishers, including The Economist, Business Insider and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.