Forrester’s Total Economic Impact™ Study

Acumen Brands operates a portfolio of ecommerce sites, ranging from workplace apparel brands to the mega-successful country lifestyle brand, Country Outfitter. Acumen Brands made the switch to Sailthru's Customer Retention Cloud(SM) for all of their portfolio brands in 2013.

Before Sailthru, Acumen Brands had managed a tech stack full of multiple point solutions for email marketing, personalization and analytics -- all of which were ineffective and time-consuming to manage. With Sailthru, the company was able to harness a single, comprehensive solution to power data collection, email marketing, analytics, and cross-channel personalization.

In order to better understand the benefits, costs, and risk associated with using Sailthru, we commissioned Forrester Research for Total Economic Impact™ (TEI) Study of our work with Acumen Brands. This study, including interviews with executives at Acumen Brands, examines the potential return on investment (ROI) that mid-sized ecommerce companies or enterprises may realize with Sailthru's solutions. 


Download now for industry-leading insights.



Download this study to learn how Acumen Brands achieved financial benefits such as:

  • Investment payback period of 0.9 months for Sailthru cloud software

  • $14 million in incremental revenue since onboarding Sailthru

  • 8% revenue boost from engaged customers

  • 7% reduction in customer churn

Who Should Download:

  • CEOs, CMOs and CFOs of mid-sized ecommerce companies

  • Digital marketing executives at Internet Retailer Top 1,000 companies

  • VPs and Directors of CRM, Ecommerce and Strategy



The Sailthru Customer Retention Cloudsm helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world’s most innovative publishers, including The Economist, Business Insider and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.


"Sailthru has allowed us to be less emotionally driven and made sure that our performance is normalized. We used to be so focused on revenue for any given marketing campaign that we didn’t put as much effort into planning how to develop loyal, engaged customers.”