Every marketer uses discounts for a very simple reason: they work extremely well. But discounts can be highly destructive to profit margins and your business goals. The most sophisticated marketers are looking at how to deploy discounts strategically for long-term success, rather than simply for short-term gains. In this guide, see how brands like Everlane and OpenSky are winning the discount game with the power of data and testing. 

Ready to discover a better way to discount? Download our guide to learn:

  • What data you need to collect

  • The discount methods to test now

  • Top performing discounts for profit margins

  • How to personalize discount offers

  • How to protect your brand from bad discounting practices

  • Why sweepstakes barely benefit your bottom line

Download now for industry-leading insights.



The Sailthru Customer Retention Cloudsm helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world’s most innovative publishers, including The Economist, Business Insider and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.